I have been offering shopping consultations for over 25 years. It started as my hobby, as I have always been passionate about fashion. To me, fashion is both an art and a means of self-expression. I also enjoyed analysing new collections and making sales predictions. More and more of my friends began turning to me for advice on choosing the right outfits and organising their wardrobes. I helped people save time and money. I was even approached by shareholders of well-known mass-market chains like H&M and Lindex to evaluate new collections and forecast their sales success.

With many years of experience in this field, I have now decided to offer professional services.

Lena Loaré